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Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Coss-Media-Marketingmaßnahmen

by Sandra Diehl

ISBN 13: 9783834916815

Format: Perfect Paperback (435 pages)
Publisher: Gabler, Betriebswirt.-Vlg
Published: Nov 2009

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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt

ISBN 13: 9783834930606

Format: Hardcover (632 pages)
Publisher: Gabler Verlag
Published: 12 Jul 2012

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